Posted by ECigaVapeUSA on 10/1/2014 to E-Cigarette News
Tobacco companies, long considered public health enemy No. 1, have suddenly positioned themselves as protectors of consumer well-being in the digital age.
They are putting out among the strongest health warnings in the fledgling e-cigarette industry, going further even than the familiar ones on actual cigarettes, a leading cause of death. It has left the industry’s critics scratching their heads and deeply skeptical.
One warning, from Altria, maker of Marlboros, reads in part: “Nicotine is addictive and habit forming and is very toxic by inhalation, in contact with the skin, or if swallowed.”
Another, from Reynolds American, maker of Camels, says the product is not intended for people “who have an unstable heart condition, high blood pressure, or diabetes; or people who are at risk for heart disease or are taking medicine for depression or asthma.”
They appear on the packaging for the companies’ e-cigarettes, which are part of a fast-growing industry that the tobacco companies are maneuvering to dominate.
The warnings, which are entirely voluntary and are seen by some as attempts to reduce legal liability or burnish corporate reputations, generally exceed what amounts to modest cautions, silence or even positive health claims from smaller e-cigarette makers.
One on a pack of nicotine cartridges for MarkTen e-cigarettes, for instance, the brand Altria is introducing nationwide, runs more than 100 words. People with heart disease, high blood pressure and diabetes should not use the product, the label says. Neither should children. It goes on to say that nicotine can cause dizziness, nausea and stomach pains, and may worsen asthma.